A literal heatmap is more than time per page.
Tracklytics PDF heatmap analytics visualizes behavioral activity within each page using scroll, pointer, click, and dwell signals. It also preserves page-level timing and viewer-session context so the overlay is not interpreted alone.
Many tools call a page-duration chart a heatmap. Tracklytics uses the term for a spatial overlay. Neither method is eye-tracking, and neither proves what a reader thought; both are behavioral indicators.
Fact-checked September 25, 2026 · Canadian pricing shown in CAD
Best for
- Teams improving proposal structure and visual hierarchy.
- Salespeople who need both page timing and within-page engagement clues.
- Marketers comparing how high-value PDFs are consumed.
Not the best fit when
- You require laboratory-grade eye-tracking.
- You need a statistically valid conclusion from one viewer session.
- You want to track a PDF after it is downloaded and opened offline.
How it works
A clearer signal after you press send
Capture viewer events
The hosted viewer records supported interaction and visibility events while the document is open.
Normalize the page
Activity is mapped to page coordinates so sessions can be compared across screen sizes and scroll positions.
Interpret with context
Review the spatial overlay alongside dwell time, completion, revisits, and sample size before changing content.
Decision guide
Literal heatmaps versus page analytics
Use this as a shortlist, then verify any competitor details on the linked official sources before buying.
| Decision point | Tracklytics | Page-level analytics |
|---|---|---|
| Unit of analysis | Areas within a page. | The page as a whole. |
| Signals | Scroll, pointer, click, and dwell behavior where available. | Opens, page reached, time, completion, and revisit counts. |
| Best use | Finding sections that attract or lose interaction. | Comparing document flow and slide-level engagement. |
| Key limitation | Pointer movement is not the same as visual attention. | Time on a page does not reveal which section was read. |
| Recommended practice | Use aggregated patterns and page context. | Use both methods together where possible. |
Sources and verification notes
- Tracklytics product overviewCanonical product capabilities, plan boundaries, limitations, and review date.
- Tracklytics pricingCurrent public plan names, limits, and Canadian pricing.
- Tracklytics heatmap methodologyDefinitions, input signals, interpretation guidance, and limitations.
Straight answers
Frequently asked questions
Is a PDF heatmap the same as eye-tracking?
No. Tracklytics uses browser interaction and visibility signals. It does not use a camera or measure eye movement.
Can a heatmap identify a viewer?
The heatmap belongs to a session. Associating that session with a person depends on the recipient link or identity gate.
What is the minimum sample size?
A single session can help with deal context, but content optimization should use multiple relevant sessions and avoid treating small samples as universal behavior.
Does Tracklytics heatmap downloaded PDFs?
No. Interaction analytics require the content to be viewed through the Tracklytics experience.
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