Product documentation
Engagement scoring methodology
Engagement scoring summarizes measured behavior such as time, depth, revisits, and interaction. It is a prioritization aid—not a prediction of purchase, a psychological profile, or an automated decision about a person.
Last reviewed September 25, 2026
Behavioral inputs
The available score can reflect multiple observable signals, depending on the plan and document.
- Meaningful viewing duration
- Pages or sections reached
- Scroll depth and interaction
- Return visits and recency
- Activity on high-value sections configured or inferred from the document flow
Labels and queues
Tracklytics can translate the combined signal into simple labels such as Hot, Warm, Cold, or Bounced and use eligible high-intent activity in a follow-up queue. The labels are relative workflow aids rather than objective statements about a buyer.
Human review
A salesperson should review the account, relationship, document, and recent communication before following up. Scores can be distorted by interruptions, multiple viewers, accessibility tools, or a recipient leaving a tab open.
Appropriate use
Use scoring to order work and prepare better questions. Do not use it as the sole basis for credit, employment, insurance, medical, legal, or other high-impact decisions.
Questions
Does a Hot score mean the prospect will buy?
No. It means the measured session matched stronger engagement patterns under the current scoring logic.
Can a score be wrong?
Yes. Behavioral analytics are incomplete and should always be reviewed in context.
Is the score generated from message content?
The score is described as an engagement signal based on document behavior, not a definitive analysis of a person’s thoughts.